How does the combination of Food & Music create the ultimate festival experience?
At a glance:
- Music festivals remain a staple of Australian culture.
- Wide display of cuisines are available at big food & music festivals.
- With a variety of food options on offer, and locally loved Australian music in the air.
Festivals are a staple of Australian culture. With Australia’s favourable climate, multicultural way of life and innate desire for events, there’s no surprise this is where festivals thrive. Hello Sunshine is coming to Melbourne this summer, and the exciting new food & music festival is set to thrive in the cities south east suburbs. Whether you enjoy a full day & night of live music, eating delicious food, exploring local markets or getting a thrill at our amusement park rides, this next summer festival has got something for everyone.
Whenever you think of live music events, you picture epic stages, crowds of people, music in the air and a wide variety of entertainment. What Hello Sunshine offers is this, and more. With the addition of food trucks, this festival brings everything you’re looking for in a summer event, all in one place.
As per a recent survey, 84% of food-festival goers will post photos of their food on social media, experiencing new foods is something most Australians get excited about. Hello Sunshine understands that the food culture in Melbourne is world-renowned, and more so, local Melbournians thrive off it. With live music alone on offer, you’re not giving Melbournians the complete festival experience they’re truly wanting. Not only does food bring the foodies to a festival, but it also creates a vibrant, textured atmosphere.
Food festivals bring the world's best cuisines all to one place. Hello Sunshine is bringing all of this in the form of the ever-trending food trucks. The best festivals from all around the world combine music and multi-cuisine food in a fashion that intrigues the local culture. Melbourne culture is riddled with food and music events all year round; with Hello Sunshine – Melbourne’s newest summer festival - coming to Scoresby in summer 2023.
Millennials are to credit for the booming food culture.
Food is obviously a necessity at events. However, Hello Sunshine goes beyond that. By ignoring the traditional method of fast food and finger food at music festivals, Hello Sunshine is modernising event culture and bringing you international cuisines from food truck to food truck.
This ever-growing Melbourne food culture can be attributed to millennials. The millennial generation is unapologetically vocal about lots of things, but in particular, their appreciation of food. A majority of millennials are likely to recommend food they find at festivals to their friends and family.
With the triumphant return of the festival season in one of Australia’s most event-filled cities, this is an event you certainly can’t miss this summer. With your family and/or friends around, the smell of food and sound of music, and not to forget your favourite beverage in hand, you can enjoy the best of Melbourne culture right in one place this summer at Hello Sunshine.
Are you missing festival season already? Get ready for a new, expansive world of multi-culinary dishes with Hello Sunshine this festival season! In the stunning Caribbean Gardens, this day & night Music & Food Festival is the perfect event for the entire family and people of all ages this summer. Despite being a one-day event, it's packed with everything you could want on the day, including internationally recognised musicians, amusement rides for the young and old, fireworks, food trucks and more. We look forward to seeing you there.
Research ref: www.eventbrite.com/blog/festival-trends-by-the-numbers-7-